Client: Melanie Oliver
Industry: Corporate Leadership Development
Materials: Logo, Brand Identity Development, Business Cards, Letterhead
Brand Story:
Melanie Oliver is a seasoned instructional designer, facilitator, and leadership development expert. Her consulting business focuses on real-world experiential leadership training that is grounded in the latest research and best practices. Melanie prides herself on an honest and modern approach to helping organizations get the best out of their talent. She is her brand through and through. A stylized "O" emphasizes her connection to her work as well as the multiple channels she uses to gather information to best serve her clients. A structured pattern element serves to showcase her organized process and the systems she creates for companies to best serve their employees. A warm, approachable color palette is trustworthy with a modern twist.